We've led issue-focused digital strategy and media placements for candidates, caucuses, ballot initiatives, advocacy organizations, national trade associations, and PACs, for state-level and national campaigns in the U.S. and United Kingdom. We started Adapt because our sector wasn’t keeping pace with the quickly changing digital landscape and required something new.
The digital landscape is changing every month. We take pride in nerding out on the latest trends and technology and we only use tactics that are working now. Not one year ago.
Impressions don't get votes, and page followers don’t mean success. Compelling creative, that connects with your audience does. We focus on the metrics that matter, not the ones that make us feel good.
Digital advertising is full of CTRs, DSPs, VCRs, CPAs, and omni-channel programmatic real-time bidding strategies. We communicate in plain language to make sure our clients understand how their campaigns are performing, and what metrics actually mean for them.
Founder / CEO
Bree Richards, founder of Adapt Digital, is a seasoned expert in building, optimizing, and reporting on state-level and cross-state digital advocacy campaigns.
Originally from Ohio, Bree has spent six years serving as a senior digital strategist and campaign manager, focusing on engaging progressive, independent, and low-propensity voters. Drawing from her background in advertising, technology, and marketing in the private sector, Bree is devoted to delivering tangible results, precise measurement, and evidence-based media strategies to the realm of social causes and initiatives.
In her leadership capacity at Adapt Digital, Bree guides the creative and strategic aspects of our campaigns, ensuring alignment with client objectives, staying attuned to emerging trends, and continuously refining our approaches to the here and now.
Chief Technology Officer
Originally from the United Kingdom, Tom Spencer has led political digital teams in winning campaigns across the country for almost a decade. With a web development and analytics background, he leads teams with a tech-forward approach, focusing on high-quality execution and statistically significant, measurable outcomes.
Beyond his leadership in digital advertising teams, Tom has dedicated the past three years to crafting systems that seamlessly integrate and enhance campaign analytics data using AI and statistical analysis, yielding exclusive insights and dynamic, real-time dashboards for his clients and team members.
As CTO at Adapt Digital, Tom designs and executes campaigns, analytics, optimizations, and reporting, offering clients actionable insights for continual campaign improvement.
